So You Want to Sell Your What?!

Chef has been baking biscotti since December. I call him the non-baker baker. Through trial and error he has taught himself how to bake. Using a family recipe, he has perfected a very forgiving recipe. Flavor experiments have come home some, maple walnut have been a huge hit. However other flavors, like watermelon weren't so good.
Our boys who are now 4 and 7 love when daddy bakes biscotti at work because it means they get the "butts" of the biscotti loaves.  My husband has decided that he wants to start selling his biscotti as a means to save money for a deposit for his first restaurant.  Pretty ingenious I think.  Being a librarian I tend to help with the research part of it. Librarian's are resourceful with research, borderline OCD/stalkers.  If we can't find what we needs we think of a millions ways around it to get our answer.
Last night was the initial "Oh Boy, this is really going to become a reality." My thought was "You'd better find a way to sell the butts or I am going to gain a lot of unwanted weight!!!" It's carb heaven or hell whichever way you choose to look at it.  The problem is his biscotti is damn good!!! I favor the dunk it in your coffee and eat it approach.
What is in a name? Unfortunately, chef wanted to involved the children's names. OK well that gives us Sebriel, Gebastian. Let's try intials well it'll either be SCS (sucks) or GSS (gas). Let's think of nicknames we use, Little E, E, Chef, Narcisus, Ego.... maybe not.  In the end we did actually come up with a name based on another one of my husband's nicknames and a way to involve the kids in designing a logo. Hopefully the logo will be more appropriate than the picture that was sent home from school with a lady (anatomically correct) with a baby at her feet. Keep in mind we have two women in our family who are pregnant and I had just come home from a baby shower. (Try explaining that to a teacher!)
Next premises okay well we're mulling that one over and looking at our options. Not too thrilled about chef's suggestion that our kitchen needs to be cleaner if that's the direction we go in. Cleaner?! Maybe if he stopped collecting kitchen parephenalia I'd be able to put it all away! I did glance nearby to see how nearby the cast iron pan was to my hand.
Here's to entering unchartered water!!